Privacy policy

Privacy & Cookie Policy

Last updated: 9 June 2026

We take your privacy very seriously and will only collect and use information that is personal to you where it is necessary and lawful to do so. This policy explains what personal information we collect, what we do with it, who we share it with and why, and the choices and rights you have over the information we hold.

We may update this policy from time to time by updating this page, so please check back occasionally to make sure you are happy with any changes.

Who we are

This website, www.grassseedonline.co.uk, is operated by Barenbrug UK Limited, trading as Grass Seed Online ("we", "us", "our"). We are the data controller for the personal information collected through this website.

  • Registered company: Barenbrug UK Limited
  • Company registration number: 01692116 (registered in England and Wales)
  • VAT number: GB368474804
  • Registered office: 33 Perkins Road, Rougham Industrial Estate, Bury St Edmunds, Suffolk, IP30 9ND

If you have any questions about this policy or about how we handle your information, you can reach us using the contact details at the end of this page.

The law we follow

We process your personal data in line with UK data protection law, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR), which govern cookies and electronic marketing.

The information we collect

We may collect and process the following information:

  • Your name and contact details, including email address, phone number and delivery or billing address
  • Order and payment information when you make a purchase (payment card details are handled securely by our payment providers and are not stored by us)
  • Account details if you create an account with us
  • Information you give us when you contact us, complete a survey, or respond to an offer
  • Technical and usage information collected automatically through cookies and similar technologies, such as your device type, browser, pages visited and how you arrived at our site

How we use your information

We use your information to:

  • Process and deliver your orders and provide customer service
  • Manage your account and keep internal records
  • Improve our products, services and website
  • Send you marketing communications about products, offers and information you may find useful, where you have agreed to receive them
  • Understand how our website and advertising perform, so we can make them better

We rely on the following lawful bases for this processing: performance of our contract with you (to fulfil your orders), your consent (for marketing and for non-essential cookies), and our legitimate interests (to run and improve our business in a way that respects your rights).

Marketing communications

We will only send you marketing emails where you have agreed to receive them. Every marketing email includes an unsubscribe link, and you can opt out or change your preferences at any time using that link or by contacting us. Choosing not to receive marketing will not affect any order or service you receive from us.

Cookies and similar technologies

What are cookies?

Cookies are small files saved to your device that help a website remember information about your visit, such as the items in your basket or your preferences. Similar technologies, such as pixels and tags, work in much the same way. They help us give you a smoother experience and understand how our website and advertising are performing.

Your choices

When you first visit our website you are asked to accept or decline non-essential cookies through our cookie banner. Essential cookies are always on because the site cannot work properly without them. You can change your choice at any time through the cookie settings on our website, and you can also block or delete cookies through your browser settings. Please note that blocking some cookies may affect how the website works for you.

The cookies and tools we use

Below are the main categories of cookies and third-party tools we use. We may update the specific providers from time to time as our tools change.

Category Examples and purpose
Strictly necessary (always on) Shopify, which powers our online store, basket, secure checkout and core site functions. Payment providers such as Shopify Payments and PayPal, which let you pay safely and securely. These cookies are essential for the website to work and cannot be switched off.
Analytics and performance (with your consent) Google Analytics and Microsoft Clarity, which help us understand how visitors use the site, which pages are popular and where we can improve. This information is used for statistical analysis to improve the website.
Marketing and advertising (with your consent) Google Ads (including conversion tracking, remarketing and Enhanced Conversions, explained below) and Meta (Facebook and Instagram), which help us measure and improve our advertising and show relevant ads.
Email marketing (with your consent) Sendlane, which we use to send and measure email communications you have asked to receive (such as offers and updates) and to power features such as back-in-stock notifications.

Some of our advertising partners may use the information collected through these cookies to show you more relevant ads on their own platforms. You can control this through your cookie choices on our website, and through your ad settings with those partners (for example, your Google ad settings and your Meta ad preferences).

Advertising measurement (Google Enhanced Conversions)

To measure how well our advertising performs, we use Google's Enhanced Conversions feature. When you make a purchase, a one-way encrypted (hashed) version of information you have provided, such as your email address, is shared with Google so that a sale can be matched to an advert you interacted with. This information is encrypted before it is sent, is used only to measure advertising performance, and is not used to identify you. This only happens where you have accepted marketing cookies.

Who we share your information with

We do not sell, rent or trade your personal information. We share it only where necessary to run our business and provide our service, including with:

  • Our website, payment and delivery providers, so we can process and fulfil your orders
  • Analytics and advertising partners, such as Google and Meta, where you have consented, to help us measure and improve our website and advertising
  • Other parties where we are required to do so by law

International data transfers

Some of our providers, such as Google and Meta, may process data outside the UK. Where this happens, we rely on appropriate safeguards, such as UK approved data transfer agreements, to make sure your information remains protected to UK standards.

How long we keep your information

We keep your personal information only for as long as we need it for the purposes set out in this policy, or for as long as we are required to by law. For example, we keep order and transaction records for at least six years to meet tax and accounting obligations. When information is no longer needed, we securely delete or anonymise it.

Keeping your information secure

We are committed to keeping your information secure. We have put suitable physical, electronic and managerial procedures in place to safeguard and protect the information we collect, and to prevent unauthorised access or disclosure.

Children

Our website and products are intended for adults. We do not knowingly collect personal information from children under the age of 16. If you believe a child has provided us with their personal information, please contact us and we will remove it.

Your rights

Under UK data protection law, you have the right to:

  • Be told how your data is used and what we hold
  • Access a copy of the personal data we hold about you
  • Ask us to correct any information that is wrong or incomplete
  • Ask us to delete your data, where we no longer have a reason to keep it
  • Object to or restrict how we use your data, including for marketing
  • Ask us to transfer your data to you or another provider, where this applies (data portability)
  • Withdraw your consent at any time, where we rely on consent

To exercise any of these rights, please contact us using the details below. We will respond promptly. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk if you are unhappy with how we have handled your information.

Links to other websites

Our website may contain links to other websites and, occasionally, sponsored links or adverts. We are not responsible for the content or privacy practices of those websites. We encourage you to read the privacy policy of any website you visit through a link from ours.

Changes to this policy

We may update this policy from time to time to reflect changes in our practices or the law. Any updates will be posted on this page with a revised "last updated" date.

Contact us

If you have any questions about this policy or wish to exercise any of your rights, please contact us: